Designed for the Elements

Built for the salt air, sand, and surf of the California coast.

Boardwalk Ready

Heavyweight Cotton

Coastal Cleanups

Our heavy-duty dog hoodies, shirts, and hats are designed specifically to withstand harsh salt air, flying sand, and rough boardwalk sessions without losing their retro shape or vibrant color.

We completely skip cheap synthetics. Every garment features premium, breathable cotton screen-printed locally using eco-friendly, water-based inks that are completely safe for your dog's skin and fur.

We love our California coastline. A dedicated portion of every single apparel purchase directly funds local Santa Cruz beach cleanups and community animal welfare events throughout the year.

Join the Dawn Patrol

Grab the latest limited-edition dog hoodies, shirts, and hats before this high-vibe drop sells out completely. Every purchase keeps our local beaches clean and your pup looking boardwalk-ready.